Manila Mart is a Filipino grocery store and restaurant in Beltsville, Maryland serving the larger DMV area. The student researchers—Elena D, Colin T., and Amari S. interviewed the owner, Toni-Rose Bioc, a third-generation food entrepreneur who took over the business from her parents in 2015. Toni-Rose’s family’s business roots go back even further, to her grandparents owning a shop in the Philippines.
Manila Mart began as a grocery store but under Toni-Rose’s management has since evolved into a multifaceted community hub offering traditional Filipino staples like halo-halo, pancit canton, and ube ice cream, along with catering, a hot bar, and even bubble tea. And as the business grew, so did its offerings. The Biocs began to adapt to customer demand by adding seating, Korean and Japanese snacks, and fusion items like sisig tacos and fries.
Toni-Rose shares the challenges of managing staff, maintaining cultural authenticity, and navigating regulatory and economic pressures, from FDA sodium limits and tariffs to pandemic-era inflation. Remittances, a vital practice in immigrant culture, are another service that Manila Mart offers, helping customers send money to relatives back home.
At its core, Manila Mart remains a family-run business dedicated to preserving and sharing Filipino culture